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The behavior of tourists strongly depends on the availability and quality of information. Too little information as well as too much can be disorienting and forces many tourists to join the majority visiting major sights. This causes a few crowded places in contrast to many which are under‐utilized. A Destination Management Organization has the goal to spread tourists more evenly, whereas the tourists would like to enjoy the destination to its full potential according to their personal interests. The paper aims to focus on the issues surrounding the creation of a mobile tourist guide.

A field trial was conducted in the summer of 2005 to study the following questions as a precondition for the development: Is it possible to seed generic interest profiles in the mobile context that allow the accurate prediction of actual rankings? Are the interest profiles sufficiently diverse to base …