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The concept of Mobility as a Service (MaaS) is seeing increasing attention from researchers, industry, and the public sector. MaaS, which posits that traditional models of car ownership and travel may be supplanted by models focused on packages of shared vehicle access, use of public transport, active transport, and teleworking, is currently viewed as having potential beneficial impacts including reductions in single-occupancy vehicle trips, with concomitant reductions in travel cost, congestion, and environmental concerns. MaaS, however, relies upon a number of social expectations, including trust, reliability, and transparency, each of which is reliant upon both the social network that enables MaaS to work efficiently, and upon the ways in which data are handled within the enabling framework. In light of this, it is anticipated that the recently-enacted General Data Protection Regulation (GDPR) has the potential to …