Authors
Caitlin Cottrill, Paul Gault, Godwin Yeboah, John D Nelson, Jillian Anable, Thomas Budd
Publication date
2017/4/1
Journal
Transportation Research Part C: Emerging Technologies
Volume
77
Pages
421-432
Publisher
Pergamon
Description
Social media platforms are seeing increasing adoption by public transport agencies, as they provide a cost-effective, reliable, and timely mechanism for sharing information with passengers and other travellers. In this paper, we use a case study of the @GamesTravel2014 Twitter account to evaluate how this social media platform was used over the course of the 2014 Commonwealth Games in Glasgow, Scotland to provide and share transport-related information and respond to information requests. The case study provides an exemplar for the public co-ordination of information from multiple partners in a complex environment during a time of transport disruption. We evaluate both the structure and intent of the @GamesTravel2014 social media strategy via interviews with involved parties and an analysis of Tweets related to the account. Findings indicate the potential for future applications of social media by …
Total citations
2017201820192020202120222023202451518152210145
Scholar articles
C Cottrill, P Gault, G Yeboah, JD Nelson, J Anable… - Transportation Research Part C: Emerging …, 2017