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Dynamism of day-to-day activities in organizations is inextricably linked and there is a variety of information, insight and reasoning being processed between people and systems, in carrying out a business process. We argue that flexibility in processes could be managed in real time, using context information collected in the work environment. This paper proposes a context management architecture approach that aims to improve and automate dynamic process adaptation. We explain how process adaptation may occur in real time and discuss a scenario for this proposal.