Authors
Yuliya Komarova Loureiro, Laura Gonzalez
Publication date
2015/7/6
Journal
International Journal of Bank Marketing
Volume
33
Issue
5
Pages
605-623
Publisher
Emerald Group Publishing Limited
Description
Purpose
– The purpose of this paper is to provide insights into peer-to-peer (P2P) lending which has served as one important tool to mitigate financial exclusion. The main proposition of this research is that P2P platforms, which in many ways resemble auctions, naturally instill competitive mindset among lenders; furthermore, given only limited objective decision criteria, certain borrower personal characteristics fuel interpersonal competition enough to impact lending decisions in suboptimal ways. The two experiments support this proposition. As the result, while P2P lending offers unprecedented financial opportunities to some consumer groups, it may unintentionally exclude others, and even pose threat to the financial well-being of lenders.
Design/methodology/approach
– Two experiments were used to collect data and are reported here. Rigorous pretesting of …
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