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This paper succeeds recent experimental findings of gender variation in how news consumers process information delivered by a female news anchor. Specifically, men remembered news presented by the un sexualized version of the anchor better while women had higher memory scores for news presented by her sexualized rendition. Explanations for why men may have been distracted from processing news information delivered by a sexualized female news anchor were sufficiently explored and supported by data in this published research. Yet, more work is necessary to understand the hike in women's memory scores associated with sexualization of female anchors. Theoretical advances in the evolutionary psychology tradition offers a framework for testing female intrasexual competition as a potential explanation for women's heightened cognitive investment in what the sexualized …