Authors
Richard Oentaryo, Ee-Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Minh Nhut Nguyen, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel, Daniel Berrar
Publication date
2014
Journal
Journal of Machine Learning Research
Volume
14
Pages
1-39
Description
Click fraud–the deliberate clicking on advertisements with no real interest on the product or service offered–is one of the most daunting problems in online advertising. Building an effective fraud detection method is thus pivotal for online advertising businesses. We c 2014 Richard Oentaryo, Ee-Peng Lim, Michael Finegold, David Lo, Feida Zhu, Clifton Phua, Eng-Yeow Cheu, Ghim-Eng Yap, Kelvin Sim, Minh Nhut Nguyen, Kasun Perera, Bijay Neupane, Mustafa Faisal, Zeyar Aung, Wei Lee Woon, Wei Chen, Dhaval Patel and Daniel Berrar
Scholar articles
R Oentaryo, EP Lim, M Finegold, D Lo, F Zhu, C Phua… - The Journal of Machine Learning Research, 2014