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To understand the diversity of ways in which natural materials interact with light, it is important to consider how their reflectance changes with the angle of illumination or viewing and to consider wavelengths beyond the visible. Efforts to characterize these optical properties, however, have been hampered by heterogeneity in measurement techniques, parameters and terminology. Here, we propose a standardized set of measurements, parameters and terminology to describe the optical properties of natural objects based on spectrometry, including angle-dependent effects, such as iridescence and specularity. We select a set of existing measurements and parameters that are generalizable to any wavelength range and spectral shape, and we highlight which subsets of measures are relevant to different biological questions. As a case study, we have applied these measures to 30 species of Christmas beetles, in …