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Amidst rising levels of ethnic diversity in the United States, scholars struggle to understand how group consciousness functions among other non-black minority groups such as Asian Americans and Latinos. Most of the literature in this area focuses on the relationship between identity and immigration incorporation or the debate between national origin and panethnicity. We argue that the Asian American community offers an important case study to understand how social context and one's perceived racial position influence an individual's sense of group attachment. Thus, the Asian American case presents new insight beyond the black politics model into how racial identification influences individual political attitudes and behavior. We present findings from a unique embedded survey experiment conducted in 2004 that reveals a surprising degree of malleability in Asian American racial group attachment. This is a …