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This article examines the role of context on the mobilization of politicized racial group consciousness among Asian American and Latino youth. We investigate group membership by analyzing face-to-face interview data with Latino and Asian American youth in New York and California on their responses to questions about the meaning of their race and ethnicity to politics. Next, we use survey data from a nationally representative sample of Asian American and Latino youth taken during the 2004 election. We also analyze the extent to which the contextual circumstances of systematic exposure to an experimental frame prompting racial and ethnic group pride influence racial group consciousness. The data help to illuminate the extent to which racial and ethnic identities of Asian American and Latino youth are manifest in their unique political contexts.