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The regional labeling scheme Dachmarke Rhön is an approach of the Rhön Biosphere Reserve to foster sustainable economic development through the intensification of regional value chains. The study compares the members of the Dachmarke Rhön with a random sample, both consisting of small rural enterprises in the economic sectors of tourism and food processing. Based on face-to-face interviews with 99 managers, a comparison of the two groups regarding their integration into regional value chains is elaborated: the two groups mainly coincide with regard to the reasons for choosing local suppliers. However, members of the Dachmarke Rhön are putting more emphasis on regional buying and the relationship to their suppliers. The share of total value added within the enterprises is higher in the random sample. This on the other hand explains higher expenses for supplies and a lower direct regional …