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Recent years have witnessed incredible growth in the popularity and prevalence of smart phones. A flourishing mobile application market has evolved to provide users with additional functionality such as interacting with social networks, games, and more. Mobile applications may have a direct purchasing cost or be free but ad-supported. Unlike in-browser ads, the privacy implications of ads in Android applications has not been thoroughly explored. We start by comparing the similarities and differences of in-browser ads and in-app ads. We examine the effect on user privacy of thirteen popular Android ad providers by reviewing their use of permissions. Worryingly, several ad libraries checked for permissions beyond the required and optional ones listed in their documentation, including dangerous permissions like