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Narrative transportation theory is used to explain the processes that occur when an individual experiences a story. Transportation refers to the feeling of being immersed in a narrative, a state of cognitive, affective, and mental imagery engagement. Transportation can occur across media for both factual and fictional stories, and is typically measured with a self-report scale (Green & Brock, 2000). Transportation is a key mechanism underlying narrative influence on recipients’ attitudes and beliefs. Narrative persuasion through transportation has been demonstrated with a variety of topics, including health, social issues, and consumer products. Transportation theory suggests several mechanisms to explain this phenomenon, including reduced counter arguing, connections with characters, heightened perceptions of realism, the formation of vivid mental imagery, and emotional engagement.