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Longitudinal research provides unique opportunities for ethnic identification research and for understanding ethnic identity development. However, ethnic identification is subjective, fluid, multi-dimensional, and context-specific. This study draws on Growing Up in New Zealand longitudinal data to explore: how children identify their ethnicity/culture; and how these descriptions compare with ethnic identification patterns described by their parent. At eight years of age children described their ethnicity/culture as Pakeha/New Zealand European (52%); Maori (22%); Samoan (8%); Tongan (5%); Cook Islands (4%); Chinese (4%); Indian (5%); Niuean (2%); Australian (4%); and 14% said they don't think about their ethnicity. Across time, approximately 60% of the cohort have always been identified as or identified themselves as European, Maori and Asian respectively and 72% had always been identified as (or identified …