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Rather than introducing radical new “grand theory” paradigms, most theory contributions in strategic management extend, clarify, or apply received theories in new and interesting ways. Here we offer a guide on how to make these kinds of contributions to theory. Theory usually begins with a research question, which can come from the phenomenon of interest, variations/limitations of existing theory, or intellectual creativity. Along with the question, there are a number of more craftsmanship‐level aspects of a theory where contributions can be made: the mode of theorizing, the level of analysis, an understanding of the underlying phenomenon, causal mechanisms, constructs and variables, and boundary conditions. These aspects of the theory lead to a set of outcomes in the form of explanations, predictions, or prescriptions. The articles in this special issue are interpreted through our framework as illustrations of this …