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India has the highest number of people defecating in the open, and the Indian Government is trying to eradicate by constructing toilets for its citizens. This paper is about whether the government is likely to succeed in its cleanliness drive mission by a supply-side policy. We examine the household preference and other the factors leading to open defecation in India. We examine preference for having a toilet in the household over the preference of other household durable goods. Our results suggest toilets get a lower preference—ranked 12, out of 21 different types of consumer durables we investigate. The results also indicate a strong case for imparting education and public awareness, especially, among the female cohort. We find the odds of having toilets in a household with an educated woman (18 years of schooling) is 3.1 times more than a household with illiterate or preschool educated women. Among …