View article

Considering film-induced industry has an undeniable effect on place branding, this chapter aims to give a wider perspective of the formation of destination image through visual media, TV serials and films, where it leads tourist to have positive behavioral outcomes and contribute to the phenomenon by adding new insights such as the authentic identity of a city and sensorial cues of TV serials/movies such as visual and audial cues. The proposed structure of the highlighted relations is developed through the scrutiny of the literature by the theoretical and exemplary cases from the practitioners. To establish the given concepts, this chapter aims to contribute to the knowledge on film-induced industry as well as add new perspectives to the debates on the potential inclusion of TV series and city-oriented films into tourism investments in destinationmarketing organizations (DMOs) and policy-makers.