View article

This current paper is primarily concerned with extending the knowledge of place identity by developing a comprehensive model, revolving around on destination image, satisfaction, intention to (re)visit and recommend within the marketing discipline. In recent decades, destination image has been acknowledged as a significant aspect of enhancing tourism and destination marketing. In a context of such relentless competition between countries and their tourism industries, having information about a specific destination carries a strategic power, which strengthens the tourism industry as well as destination image.