Learning from the pioneering founders of the service research field
Authors
David E Bowen, Raymond P Fisk, John EG Bateson, Leonard L Berry, Mary Jo Bitner, Stephen W Brown, Richard B Chase, Bo Edvardsson, Christian Grönroos, A Parasuraman, Benjamin Schneider, Valarie A Zeithaml
Publication date
2023/6/8
Journal
Journal of Service Management
Volume
34
Issue
4
Pages
605-630
Publisher
Emerald Publishing Limited
Total citations
Scholar articles
DE Bowen, RP Fisk, JEG Bateson, LL Berry, MJ Bitner… - Journal of Service Management, 2023