Authors
Rebekah Russell-Bennett, Raymond P Fisk, Linda Alkire, Josephine Previte
Publication date
2022/3/25
Book
The Palgrave Encyclopedia of Social Marketing
Pages
1-8
Publisher
Springer International Publishing
Description
Service thinking is a human-centered, inclusive perspective that all people deserve just service systems. Service thinking grounded in the principles of human centricity, justice, and mutualism. Organizations and/or actors that in engage service thinking demonstrate in-service qualities involving five illustrative characteristics: service empathy, service inclusion, service respect, service integrity, and service courage.
Scholar articles
R Russell-Bennett, RP Fisk, L Alkire, J Previte - The Palgrave Encyclopedia of Social Marketing, 2022