Authors
Rebekah Russell-Bennett, Mark Scott Rosenbaum, Raymond P Fisk, Maria M Raciti
Publication date
2024/1/18
Journal
Journal of Services Marketing
Volume
38
Issue
2
Pages
145-152
Publisher
Emerald Publishing Limited
Description
Purpose
This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes to provide a way forward for service research that improves human and planetary life.
Design/methodology/approach
A conceptual approach is used that draws on observations from the scholarly experience of the editors.
Findings
This editorial offers seven research themes for service researchers: services that enable the WELL-BEING of the human species; services that provide OPPORTUNITY for all humans; services that manage RESOURCES for all humans; ECONOMIC services for work and growth for all humans; services from INSTITUTIONS that offer fair and sustainable living for all humans; service ecosystems with the PLANET; and COLLABORATION services for sustainable development partnerships.
Practical implications
Service scholars are urged to pursue …
Total citations
Scholar articles
R Russell-Bennett, MS Rosenbaum, RP Fisk… - Journal of Services Marketing, 2024