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The issue of ecology in the tourism sector has received considerable critical attention. Despite the persuasive strategies in tourism that dominate the academic discussion, this paper takes a different viewpoint by investigating linguistic strategies that evaluate a tourism website from an ecolinguistic viewpoint. Hence, the major objective of this paper is to investigate the ideology underlying the appraisal patterns contained in the Kalimantan tourism texts from an ecolinguistic perspective. Data for this research were collected from the Kalimantan official tourism website, analysing its keywords by AntConc 4.0, which were examined qualitatively from its concordance lines. Quantitative and qualitative data were used to obtain the appraisal patterns framework as the guidelines. The findings demonstrate that appraisal patterns are manifested through attitude and graduation systems that constitute positive feelings of the …