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Territorial identity is a complex of social and cultural relations of local or regional community with the territory of residence, and is considered as an important criterion of regionalization. Nowadays, territorial identity studies are conducted using different scientific approaches. This study represents an attempt to use territorial identity markers, such as names of enterprises, institutions and some kinds of urban place-names. The findings revealed the transformation of historical-geographical regions of Ukraine at the present historical stage, resulted in regionalization scheme and can be used to solve different theoretical and practical problems, including optimizing the administrative division of the state. The method of territorial identity markers appears to be reliable and effective; therefore it can be widely used both as independent approach and in combination with other methods, especially socio-geographical and …