Authors
Adam Blake, Ramesh Durbarry, Juan L Eugenio-Martin, Nishaal Gooroochurn, Brian Hayc, John Lennon, Guntur Sugiyarto, M Thea Sinclair, Ian Yeoman
Publication date
2004/6
Journal
Tourism: State of the Art Conference, Strathclyde University, Glasgow, June
Description
Information about the current and forecast levels of tourism and its contribution to the economy is important for policy making by businesses and governments. Traditional forecasting methods can provide reasonable forecasts in the context of predicable changes. However, forecasting becomes problematic in the context of both predictable changes and less predictable domestic or international shocks. This paper demonstrates the ways in which an integrated model, combining traditional forecasting methods and quantifiable scenario forecasts, can be used to examine complex combinations of events. The model is applied to Scotland and combines tourism indicators, which provide a picture of tourism in the Scottish economy, with traditional forecasting methods and quantifiable scenario forecasts. Results are provided for a combination of changes in relative exchange rates, income of major origin countries and a positive shock to tourism demand, to demonstrate the integrated model's ability to take account of the complex multiple events that affect tourism destinations. a Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School, Wollaton Road, Jubilee Campus, Nottingham, NG8 1BB, UK b University of Technology Mauritius c VisitScotland, 23 Ravelston Terrace, Edinburgh, EH4 3TP, UK d Moffat Centre for Travel and Tourism Business Development, Glasgow, UK e Asian Development Bank, Manila, Philippines
Total citations
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Scholar articles
A Blake, R Durbarry, JL Eugenio-Martin… - Tourism: State of the Art Conference, Strathclyde …, 2004