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The options available for communicating surrounding a crisis have expanded considerably in the last decade. Not only can organizations involved in the crisis issue press releases, update their stakeholders using television, and establish phone lines to respond to questions, but now they also need to consider the resources found on the Internet. Organizational websites offer a highly accessible resource that provides a variety of stakeholders with crisis information. Increasingly, social networking tools are also used to communicate and establish dialogues with stakeholders. Whether using weblogs, Twitter, podcasts, YouTube, and email messages, or simply keeping a website up to date, now that there are so many new media options available for crisis communication, it is even more important for scholars to carefully examine how these Internet resources are being used. One key component found in these newer …