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In the case of the 1984 Sarajevo Winter Olympic Games, the legacy evokes sentiments that range from hopefulness to dejection, playfulness to anxiety, since what was to follow only 8 years after this mega event was the most violent destruction of any city in modern European history. Using sentiment and data analysis the research analyses existing international academic discourse on the mentioned topics and questions their impact on the city identity. The results of the world cloud analysis show the almost identical ratio between Olympic games and war identity, with slightly higher association with Olympic games identity. Occurrence and bigram analysis confirm that and results in favor of the Olympic games. Finally, sentiment analysis shows that 87.5% of articles are classified as war sentiment. The presented study concludes that the academic discourse obscures the identity of Sarajevo, maintaining the status quo …