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Despite an emerging consensus that societal energy consumption and related emissions are not only influenced by technical efficiency but also by lifestyles and socio-cultural factors, few attempts have been made to operationalise these insights in models of energy demand. This paper addresses that gap by presenting a scenario exercise using an integrated suite of sectoral and whole systems models to explore potential energy pathways in the UK transport sector. Techno-economic driven scenarios are contrasted with one in which social change is strongly influenced by concerns about energy use, the environment and well-being. The ‘what if’ Lifestyle scenario reveals a future in which distance travelled by car is reduced by 74% by 2050 and final energy demand from transport is halved compared to the reference case. Despite the more rapid uptake of electric vehicles and the larger share of electricity in final …