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Full battery electric vehicles (BEVs) have become an important policy option to mitigate climate change, but there are major uncertainties in the scale and timing of market diffusion. Although there has been substantial work showing the potential energy and climate benefits of BEVs, demand-side factors, such as consumer behaviour, are less recognized in the debate. We show the importance of assessing BEV diffusion from an integrated perspective, focusing on key interactions between technology and behaviour across different scales, including power-system demand, charging infrastructure, vehicle performance, driving patterns and individual adoption behaviour.