Authors
Sheryl F Kline, Alastair M Morrison, Andrew St John
Publication date
2013/7/4
Book
Handbook of Consumer Behavior, Tourism, and the Internet
Pages
253-267
Publisher
Routledge
Description
According to 2002 Travel Industry Survey (Travel Weekly, 2002), both the number of U.S. travel agency locations and total agency sales revenue had been decreased between 1999 and 2001 by 16% (from 32,238 to 27,235 locations) and 5% (from $142.8 billion to $136.4 billion), respectively. Despite this decline, it is noticeable that revenue per agency location climbed by 13% during the same period. This might be due to the enhanced agency productivity by automation (i.e., using Global Distribution System [GDS] or Computerized Reservation System [CRS] for direct or interactive inventory control with providers) or shifting revenue mix (i.e., from airline commission that is $35-50 fee-based or 3-5% of the ticket price to cruise package sales with 12-15% rebates expected). Results of the same survey (Travel Weekly) also indicated that less than 20 percent of larger agencies accounted for more than half of the entire …
Total citations
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Scholar articles
SF Kline, AM Morrison, AS John - Handbook of Consumer Behavior, Tourism, and the …, 2013