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When alcohol-related morbidity and mortality in Lithuania increased significantly within a very short period of time, a very intense discussion was begun by civil society [1]. The period of 2007–08 became a time for legislative work on alcohol-control policies and 2008 was designated as ‘The Year of Sobriety’. Despite enormous pressure from the alcohol industry, daytime advertising was banned on radio and television, the excise duty on alcohol (including cider) was increased and tax relief was abolished for small breweries. At the end of the year legislative amendments were enacted, which established restrictions on opening hours beginning in 2009. A recent Alcohol Control law amendment provides that alcohol-related commercial activity will be forbidden in trade stalls from 2010. Not only was the fine for drink driving increased, the law also authorized confiscation of the vehicle and even administrative arrests …