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The growing availability of smart objects is stimulating researchers to investigate the Internet of Things (IoT) phenomenon from different perspectives. The potential of this technology is evident in different domains. In Cultural Heritage (CH), it may enhance access to CH collections, in order to ensure a more engaging visit experience and to increase the appropriation of CH content by visitors. So far, research on IoT has primarily focused on technical features of smart objects (e.g., how to program sensors and actuators), while there are very few approaches trying to facilitate the adoption of such a technology by end users. This lack limits the social and practical benefits of IoT; it creates barriers in all those usage scenarios where people would like to define the behavior of smart objects but they might not have the required programming skills. This is becoming evident in CH sites, where different stakeholders would …