Authors
Teemu Moilanen, Seppo Rainisto, Teemu Moilanen, Seppo Rainisto
Publication date
2009
Journal
How to brand nations, cities and destinations: A planning book for place branding
Pages
77-146
Publisher
Palgrave Macmillan UK
Description
Cities and tourism destinations are partially overlapping concepts, as a city may be considered to be a tourism destination. However, place marketing related to cities often has far more audiences and strategic objectives than those related to tourism industry.
Total citations
20122013201420152016201720182019202020212022202320241423463
Scholar articles
T Moilanen, S Rainisto, T Moilanen, S Rainisto - How to brand nations, cities and destinations: A …, 2009