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Food is an engine and source of metaphorical meanings that permeates our life. Apples can incorporate references of sin or toxin or simple land life, and tomatoes, blood and love. Fast food symbolically represents for many items of the American Dream. Olives are seen as signs of peace. However, foodstuffs are not only the source, but also the target of metaphorical meanings, contrary to the central dogma of Lakoff and Johnson that there is only a one-way traffic from target to source. In daily life, we use an elaborate system of implicit metaphorical references in tasting food: a glass of Bordeaux wine tastes like berries, in oysters some taste a kiss and others snot. In this essay, four different types of life-and food-styles on the basis of the work of Mary Douglas are distinguished: hierarchy (traditional, authentic, natural food); enclave (elitist, high-culture food); competitive individualist (fast food); and eclectic individualist …