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Robo-advisors are a digital tool that has become popular in the financial services industry in recent years. These tools are used to manage investment portfolios and provide financial planning services. Robo-advisors have an important place in the relationship between businesses and financial services. Since the last few decades, the financial services industry has witnessed numerous innovative practices leading to the transformation of the sector amidst the rapid growth of disruptive technologies such as artificial intelligence, block chain and cloud technology, augmented reality, and virtual reality. The robotic automation process has further enhanced the ease and speed with which the consumers are being catered. Robo-advisory technology is designed to provide automated investment software for retail investors who lack the capital or expertise to hire a personal financial advisor. Robo-advisors usually evaluate …