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Criteria for recognizing and rewarding scientists primarily focus on individual contributions. This creates a conflict between what is best for scientists’ careers and what is best for science. In this article, we show how the theory of multilevel selection provides conceptual tools for modifying incentives to better align individual and collective interests. A core principle is the need to account for indirect effects by shifting the level at which selection operates from individuals to the groups in which individuals are embedded. This principle is used in several fields to improve collective outcomes, including animal husbandry, team sports, and professional organizations. Shifting the level of selection has the potential to ameliorate several problems in contemporary science, including accounting for scientists’ diverse contributions to knowledge generation, reducing individual-level competition, and promoting specialization and …