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Crisis management logic suggests that planning and preparing for crisis should be a vital part of institutional and policy toolkits. This paper explores the difficulties in translating this ideal into practice. It focuses on four key difficulties. First, crises and disasters are low probability events but they place large demands on resources and have to compete against front‐line service provision. Second, contingency planning requires ordering and coherence of possible threats, yet crisis is not amenable to being packaged in such a predictable way. Third, planning for crisis requires integration and synergy across institutional networks, yet the modern world is characterised by fragmentation across public, private and voluntary sectors. Fourth, robust planning requires active preparation through training and exercises, but such costly activities often produced a level of symbolic readiness which does not reflect operational …