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This chapter looks at the tension between creativity, forms of art and business by looking at how film making has been transformed in mass entertainment by Hollywood’s studios.

Film-making is one of the main forms of art and is therefore considered to be a creative industry. This chapter briefly explores the concept of creativity and what characterizes creative industries, with a special focus on the film industry. As centripetal forces lead creative industries to concentrate in specific places, so the film industry has witnessed the emergence of Hollywood as the most visible film-making centre. The chapter explores whether the studio system that has emerged in the 1980s and 1990s through a process of vertical and horizontal integration is still capable of delivering creative outputs. The chapter looks at how concentrated governance and globalization have influenced Hollywood’s creativity. A similar study has looked at …