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The number of cattle sold through video auctions has increased substantially during the past five years. The nation's largest video cattle auction offered over 450,000 cattle for sale in 1988. This study compares price differences between the nation's largest satellite video cattle auction and three large regional auctions. Prices for both the regional and video auctions were adjusted for quality differences, transportation costs, commissions, and days to delivery. Net prices paid by buyers and received by sellers in video auctions exceeded the prices for three major regional auction markets.