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There is a major disconnect between theory and phenomenon in the study of entrepreneurship. Entrepreneurship is the study of diversity (Welter et al., 2017), yet the body of knowledge developed over the past decades has been built primarily by studying start-ups with elite characteristics such as high tech, high growth, venture capital investment, or IPO status. The reality is that most entrepreneurship is not so glitzy. The highest rates of new venture activity are in the global south (GEM, 2020) and even in the United States, most start-ups are relatively mundane (Aldrich & Ruef, 2018) and many entrepreneurs are small business owners that do not want to grow (Wiklund & Shepherd, 2003). At the same time, other forms of organizing are being infused with entrepreneurial activity including non-profits, social enterprises, and social movements. This special issue serves to address this important gap between theory and …