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Change blindness is a failure to detect changes if the change occurs during a mask or distraction. Without distraction, it is assumed that the visual transients associated with the change will automatically capture attention (exogenous control), leading to detection. However, visual transients are a defining feature of naturalistic dynamic scenes. Are artificial distractions needed to hide changes to a dynamic scene? Do the temporal demands of the scene instead lead to greater endogenous control that may result in viewers missing a change in plain sight? In the present study we pitted endogenous and exogenous factors against each other during a card trick. Complete change blindness was demonstrated even when a salient highlight was inserted coincident with the change. These results indicate strong endogenous control of attention during dynamic scene viewing and its ability to override exogenous influences …