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This paper contributes to the literature by offering historical insights to the concept of social responsibility, with a focus on the ancient Greek value based system. With particular reference to classical Athens, practical manifestations of social responsibility were based on reciprocity, sponsorship and philanthropy. Thinkers such as Plato and Aristotle analysed the links between justice, virtue and social responsibility-ideals which can be achieved only through participation in and interaction with the community. Although relationships based on reciprocity remain the norm throughout this period, the belief in the attainment of virtue through the prioritisation of characteristics such as active magnanimity and generosity, provides the seeds of altruistic behaviour in the ancient world.

The distinctive approach of the Greeks to individual personality, in addition to the shame-society within which they operated, provided further …