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On-demand video accounts for the majority of wireless data traffic. Video distribution schemes based on caching combined with device-to-device (D2D) communications promise order-of-magnitude greater spectral efficiency for video delivery, but hinge on the principle of concentrated demand distributions. This paper presents, for the first time, the analysis and evaluations of the throughput-outage tradeoff of such schemes based on measured cellular demand distributions. In particular, we use a dataset with more than 100 million requests from the BBC iPlayer, a popular video streaming service in the U.K., as the foundation of the analysis and evaluations. We present an achievable scaling law based on the practical popularity distribution, and show that such scaling law is identical to those reported in the literature. We find that also for the numerical evaluations based on a realistic setup, order-of-magnitude …