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The academic and scholarly interest in the subject of branding in both consumer and industrial markets has grown substantially in the current, dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation. The lapses and gaps in our current knowledge related to branding on logistics and transportation impacts the image, identity, and reputation of brands worldwide. Logistics and transportation integrated with brand-management-related theories need scholarly attention as there is not much information available on this subject. Furthermore, the value of corporate image of an industrial brand operating in the logistics and transportation sector is not scarce, more so in the context of emerging markets …