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This study set out to explore the factors which influence work identity construction and turnover intention in waiters. A mixed-methods approach was used. We first conducted a qualitative study into waiters’ work identity, followed by a quantitative survey. Structural equation modeling (SEM) was used for analysis. Ability to act ‘authentically’ in the workplace, and relations with intra-group members, emerged as factors that influence work identity construction. An impact of work identity on turnover intention was confirmed. The findings have implications for strategies that could enhance work identity construction amongst waiters and tackle problematic levels of turnover in the industry.