Integrating identity, strategy and communications for trust, loyalty and commitment
Authors
TC Melewar, Pantea Foroudi, Suraksha Gupta, Philip J Kitchen, Mohammad M Foroudi
Publication date
2017/4/10
Journal
European Journal of Marketing
Volume
51
Issue
3
Pages
572-604
Publisher
Emerald Publishing Limited
Total citations
20172018201920202021202220232024522445057534411
Scholar articles
TC Melewar, P Foroudi, S Gupta, PJ Kitchen… - European Journal of Marketing, 2017