Authors
José M Labeaga, Nora Lado, M Martos
Publication date
2007/9/1
Journal
Journal of Retailing and Consumer Services
Volume
14
Issue
5
Pages
347-356
Publisher
Pergamon
Description
This paper applies a consumer brand choice model to measure store brand (SB) loyalty. The aim of this paper is to examine whether SB loyalty is different across categories, and we focus on risk perception as an explanatory variable. The model is estimated using ACNielsen Spanish household scanner panel data on two laundry detergent categories over a 2-year period for more than 1107 households. Loyalty, price, socio-demographics and shopping behaviour variables are included. The discrete-choice model formulation is the logit model.
Total citations
Scholar articles
JM Labeaga, N Lado, M Martos - Journal of Retailing and consumer services, 2007
JM Labeaga, N Lado, M Martos - … Marketing Trends Conference, Venice, January 21st …, 2016