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We may be poised for the next major evolution of online environments. In the early days of the Web, HTML pages were generated by hand. The pages contained information about how to present information on a page. Early users took to the Web quickly, since it provided a convenient method for information sharing. Arguably, the generation of tools for machine generation and management of Web pages allowed the Web to really take off. Tool platforms allowed nontechnical people to generate and publish Web pages quickly and easily. The resulting pages typically included content and display information and targeted human readers (rather than programs or automatic readers).

The Web continues to grow at an astounding rate, with Web pages ubiquitously integrated into many aspects of business and personal life. However, Web pages still preserve much of their early character of being aimed at human …