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Thematic analysis (TA) is widely used in qualitative psychology. In using TA, researchers must choose between a diverse range of approaches that can differ considerably in their underlying (but often implicit) conceptualizations of qualitative research, meaningful knowledge production, and key constructs such as themes, as well as analytic procedures. This diversity within the method of TA is typically poorly understood and rarely acknowledged, resulting in the frequent publication of research lacking in design coherence. Furthermore, because TA offers researchers something closer to a method (a transtheoretical tool or technique) rather than a methodology (a theoretically informed framework for research), one with considerable theoretical and design flexibility, researchers need to engage in careful conceptual and design thinking to produce TA research with methodological integrity. In this article, we support …