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Psychology. The paper sought to provide guidance, for psychology colleagues and students, on the conceptualisation, considerations and practice of thematic analysis (TA). Their paper proved unexpectedly popular, both within their discipline, and beyond. In the subsequent years they have written an award winning and best-selling qualitative research textbook Successful Qualitative Research (Braun and Clarke 2013), numerous chapters (eg Braun and Clarke 2012; Braun, Clarke, and Rance, 2014; Braun, Clarke, and Terry 2014; Braun, Clarke, and Weate, 2016; Clarke and Braun 2016), encyclopaedia entries (Clarke and Braun 2014a, 2014b), commentaries (Braun and Clarke 2016, 2019; Clarke and Braun 2018) and editorials (Braun and Clarke 2014; Clarke and Braun 2017), and created a website (https://www. psych. auck land. ac. nz/en/about/our-research/research-groups/thematic-analysis. html), about TA …