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This study reports findings from the International Alcohol Control (IAC) study that assesses the impact of alcohol control policy on consumption and policy‐related behaviors. Modeled on the International Tobacco Control study that uses longitudinal surveys with comparison between countries, the baseline survey was carried out in New Zealand. This study reports analysis of the purchasing behavior respondents report separately for on‐ and off‐premise outlets, providing validation data for both alcohol consumption and reported prices.

New Zealand is a high‐income country with an adult per capita alcohol consumption (as of 2011) of 9.5 l. The survey was carried out among a nationally representative sample of drinkers. Interview data on place and time of purchase, amounts purchased, price paid, and consumption (beverage and location specific) was collected. Relationships between policy …